Many marketing folks are finally starting to sit up and take notice of the fact that traditional copywriting techniques do not work on the web. The reasons are varied but include the nature of the web. When leafing through a magazine for example, you will likely give some focus to a full page ad, or if there’s a billboard between your home and your place of work you might not notice it today, but you probably will tomorrow or the next day. it’s a different ball game when it comes to the online world.