What is the Value that your Web site offers?
Although there are many design elements that people can employ to make their Web site have more impact, just as important is the focus of the message. I know many people agonize about the look and feel of the site, and focus on trying to find the right shade of blue, green, etc., but focusing on form instead of function is a mistake that all too many make. So, why do you have a Web site in the first place? Here’s a hint: A Web site exists to provide something that’s useful or interesting to visitors. Understanding that you need a well defined message before you worry about how to present it goes a long way to making your Web site project successful. Swanson’s Unwritten Rules of Management states: “You can’t polish a sneaker” – In other words, No matter how mach you try, it’s still just a sneaker. What are you offering to your visitors? Why is it worth their time to visit your site?
Keeping some key principals in place about function rather than form will keep your project in line with your customers expectations, and allow for a Site that will help drive traffic to your door.