One of the keys to generating more business from your Web site is to increase the amount of traffic you get from relevant keyword searches. That is, when someone types in a phrase representing the products or services in your industry, you want your Web site to come up prominently in the results listings. Experts in “Search Engine Optimization” or “SEO” know that one of the secrets to high rankings is to make sure the text of your Web site includes lots of the same phrases that people are searching for. And there’s a great tool that can help. The tool is called NicheBOT Classsic. It’s a handy Web site that provides a precise, constantly updated listing of keywords for every industry. And it’s free for your use. Give it a try. Go to: www.nichebotclassic.com. Type in a word or phrase that pertains to your industry and — presto — you’ll see the actual words and phrases that people are typing into search engines, worldwide. If you make sure those words and phrases are sprinkled throughout your Web site text, your search engine rankings will steadily go up. So will traffic to your Web site. And, ultimately, your business should also get a boost.
Jeffrey Cohen is the director of New Business Development at ImageWorks, LLC in Vernon, CT. ImageWorks has been providing state of the art web development solutions for 13 years. ImageWorks can provide web solutions for both large and small companies. Visit our portfolio on our website. If you have any web design, development, hosting or internet marketing needs including myspace design, marketing and BLOG design, we can assist. For help with web issues or to leave a reply to this blog post, contact Jeffrey at JCohen@imageworksllc.com.