Getting right to the point: When is the last time you updated your site?
Regardless of your website’s purpose, (information, support, samples of your work, e-commerce, etc., ) it is important to make sure that your site is fresh, and has accurate and meaningful and TIMELY information posted.
Have you reviwed your site lately? Common mistakes among even the most diverse client base include outdated contact information, outdated product information, and no new information in your news section, BLOG, case studies, client spotlights, and portfolios.
Keeping you information up-to-date says so much about who you are as a company. The information you provide will be more valuable to your exisitng clients and the PROSPECTIVE cliients who may be visiting your site. To those anonymous sets of eyes, viewing out of date or “stale” information can be a huge tip off to the fact that your compnay may have issues in other areas. Think about your own web site surfing experience. How do you view a company that has outdated marketing materials?
I realize we are ALL very busy working IN our businesses, but now it may be prudent to put some time aside to work ON your business.
Have you updated your site lately?