Video has progressed quickly from a “nice-to-have” feature on a Web site to an essential, competitive differentiator that drives SEO and increases brand identification. What has been SEO implications make it too appealing to ignore.
Ever since Google integrated video into its universal search offering in 2007, websites featuring video have gained a significant SEO advantage. When a company integrates relevant videos that match the content of its website, search engines find and index the video within the site’s context. This improves your overall website and video search ranking as it relates to your business’ keywords, and also allows search results to be presented with matching videos, making them more appealing, thereby increasing search-based traffic.
And, because YouTube is now owned by Google, almost 40 percent of users who search Google see video options in their results.
Would you be inclined to click on a video in a list of search engine results?
Would your clients?